Planning

In order to plan a campaing we have to follow a systematic approach; for this reason, we propose the following action chain, that summarises and analyses what we want to achieve and how we can succeed in this:

• Identify the need of our organisation.
  Why do we need a campaign?
• Formulate needs regarding aims.
  From need to aim: having more learners → find learners for a course.
• Identify a target group
  Addressing all target groups is not a good strategy .(please go to the previous module about identifying factors)
• Choose how communication will work.
  Platform(s), materials, tools, timescale, resources…
• Decide success indicators.
  How do we evaluate that our campaign has been successful?
• Analyse results.

Here is the link to the questionnaire which will lead you to the next item upon completion.