In order to plan a campaing we have to follow a systematic approach; for this reason, we propose the following action chain, that summarises and analyses what we want to achieve and how we can succeed in this:


  • Identify the need of our organisation.
    Why do we need a campaign?
  • Formulate needs regarding aims.
    From need to aim: having more learners → find learners for a course.
  • Identify a target group
    Addressing all target groups is not a good strategy .(please go to the previous module about identifying factors)
  • Choose how communication will work.
    Platform(s), materials, tools, timescale, resources…
  • Decide success indicators.
    How do we evaluate that our campaign has been successful?
  • Analyse results.

Here is the link to the questionnaire which will lead you to the next item upon completion.