Dear Participant,

Welcome to the online training course on organizing campaigns!
Are you in charge of the external communication of your organisation? Do you want to invite people to your event, to find learners for your new course or to raise awareness about language equality issues?
This course will provide you with tools to put in place an effective communication!
If you have any questions, please feel free to write to training@tejo.org: someone will always answer any questions/comments!
This online course was created in the framework of the project ECY – Effective Communication for Youth, supported by the European Union, through the Erasmus+ Programme.

Warm regards,
ECY Project Team

Campaigns

What is a campaign?
A campaign is a systematic chain of actions aimed at achieving a specific aim.
In other words it is the planning of some specific actions, in order to make the achievement of an aim more likely and effective.

How to organize a campaign?
It is important to define the aim, and consequently to make an action plan, in order to achieve the best results. Let us plan before doing, as happens before starting speaking.

Types of campaigns:
Campaigns can be classified by:

• Context: background of the aim.
  • Political: for instance, the presidential election in a country.
  • Commercial: for example, an infomercial selling a new product.
  • Social: e.g., posters raising awareness on safe driving.
• Aim: results of the goal.
  • Raising awareness: focusing the attention of a specific issue.
  • Call to action: invoke an action.
• Direction: work planning.
  • Local: independent groups organise and make campaigns happen.
  • International: an umbrella organisation (e.g. Greenpeace International) organises a campaign that local groups make happen.

Here is the link to the questionnaire which will lead you to the next item upon completion.